December 16, 2013 BY Sneaker News / 9
After crossing over into the mainstream market with the huge popularity of the Dunk, in recent years Nike Skateboarding has gotten back to a more balanced distribution of classic models and performance innovation. In what will be remembered as the only full year of the “Tape Box” era, the Nike SB catalog may have encompassed a more potent combination of quality and diversity than ever before. The cornerstones were on point with the Nike SB Dunk line continuing its reign as the most collectible skate shoe. Thanks to plenty of enticing general releases, must-have Quickstrikes, and well-matched collabs with some of America’s top skate shops, the Dunk SB continued to go strong, while another SB staple, the Blazer, quietly ceded to the LR edition.
2013 also saw some other collaborations outside of the Dunk realm, with frequent collaborator Supreme putting their touches on something old and something new. The signature lines progressed with new numbered models for P-Rod and Eric Koston, while longtime SB rider Brian Anderson finally got a shoe of his own. As well-received as the other sigs may have been, it’s still arguably Stefan Janoski’s four-plus year old shoe that remains the most popular SB model, and this year gave us quite a few reasons to continue asking for more color-ups rather than a Janoski 2 sequel. These gentlemen’s pro models will play key roles moving into 2014 with both new and hybrid models launching, but before we look to the future, let’s review some of this past year’s SB highlights.
Another Air Jordan XI-inspired SB Dunk Low released back in April with the ‘Concord’ edition. This follow-up on 2011’s ‘Space Jam’ edition once again borrowed exact colors and materials from its source of inspiration, luring more Jordan-heads back to the Dunk in the process.
Eric Koston was the first Nike Skateboarding rider to get a new pro model in 2013. The first edition of his shoe was so popular that it still remained in circulation while the Koston 2 went on to continue the tradition of elegant performance into the future.
Supreme’s first SB collab of the year re-introduced us to a shoe that had not previously been issued for skating. Released in four co-branded tonal colorways featuring faux snake embossing, Supreme put their stamp on the Tennis Classic silhouette, then yanked it back out of circulation like their SB ’94 model.
The first of three digi-floral Stefan Janoskis released back in spring and was instantly one of the year’s most coveted SB offerings. The unique take on the floral style proved so popular that even during a year awash with patterns and prints, it managed to stand out as one of the most memorable efforts of 2013.
Southern Florida skate shop MIA celebrated its 10th anniversary in 2013 and commemorated the occasion by creating one of the more expressive Dunk designs from a year filled with formidable SB x core shop collabs.
Longtime SB team member Brian Anderson received his first Nike pro model this summer. The Project BA combines the past, present and future with a technical yet sleek design that further establishes LunarLon as the new standard in skate cushioning.
A suede Dunk explosion ignited around the Independence Day holiday by way of two “Firecracker Pack” Lows featuring fireworks graphics on the insoles and the classic firecracker paper pattern on the heels.
Brooklyn Projects’ long awaited “Walk of Fame” Dunk finally dropped at the end of summer. A limited edition version with custom embroidery was released as a BP exclusive with around only 500 pairs made.
Hiroshi Fujiwara’s fragment design partnered on a sizeable pack of SBs for fall. Multiple colorways of the Stefan Janoski and Koston 1 were done up in basic tonal colors with white contrasts including fragment’s lightning bolt logo on the heels.
Supreme introduced another model to the SB division with the release of a Flyknit Lunar1+ packaged in the SB ‘Tape Box’. This featherweight runner perfectly showed off Flyknit’s graphic abilities with a truncated representation of the famed box logo branding scrawled across the side.
Now applying his “112” theme over to a completely different Nike division, DJ Clark Kent put his signature touches on a Black Friday pack that included the Dunk Low, along with the P-Rod 7 High and its Hyperfuse Max variation.
Concepts concludes their collaborative schedule for 2013 with two pairs of “Ugly Sweater” Dunk Highs. The more widely available grey pair was another ‘red box’ release, but the black limited edition topped it with a special Christmas tin box and ornaments.