December 17, 2013 BY Sneaker News / 10
Not too many sneaker companies ticked all the right boxes quite like adidas did during the last calendar rotation. The Brand With The Three Stripes proved once again that they could nimbly juggle the realms of high performance footwear and more fashion oriented, lifestyle silhouettes. Their winning formula was one that relied on authentic voices from the worlds of sports and music to help tell their stories across a wide variety of models both new and old. Derrick Rose, A$AP Rocky, Damian Lillard, John Wall, Big Sean – that’s just a portion of the influential figures who went all in with adidas in 2013.
While the star power helped turn heads, keep in mind that adidas also demonstrated that they could do that for themselves with their brazen performance innovations like the BOOST and Springblade technologies. Mix in a healthy dose of their heritage styles, collaborations and long-awaited retros and you’ve got quite an impressive and broad-reaching crop of 2013 offerings that helped adidas win over a lot of consumers and set themselves up for a strong 2014 campaign. Oh, and did we mention that they’ve signed this guy Kanye West?
There was a lot of buzz around Iman Shumpert’s bright orange Top Ten 2000 PEs after they debuted on court in February of 2012. It took over a year to happen, but the coveted special edition colorway finally saw a retail release this past January as a Packer Shoes exclusive.
They’ve since parted ways, but the Teyana Taylor x adidas Originals project was an interesting one while it lasted, and further evidence of the GOOD Music camp’s influence on the sneaker and fashion worlds.
The Three Stripes lightened up their running program and came with the adidas Energy BOOST, a performance runner that upped the stakes for energy absorption and responsiveness with its unique molded foam capsule construction.
It took a while, but this trio of camo laden BAPE x UNDFTD joints finally showed up at retailers in February. You could go heavy on the prints with the ZX 5000 or opt for the slightly more covert Campus editions.
adidas Basketball proved once again that the D Rose line thing isn’t the only thing they have going. The CrazyQuick debuted on new signing John Wall’s feet and eventually had its namesake sole technology spread out to some other adidas hoops builds as well.
Runners for the runway. Yes they look kinda bizarre, but if you’re not into bizarre gear then you probably don’t rock with Raf anyway. After getting an A$AP Rocky co-sign a few months prior, various models in the Raf Simons for adidas collection began to hit shelves just in time for summer.
adidas single handedly distilled the whole Urban Ninja vibe into this sleek Y-3 silhouette. Some folks made a Roshe comparison, but come on, you’ve never seen a Roshe like this.
In contrast to their understated adidas BOOST technology, this time around, the Three Stripes unleashed a literal blade runner with one of the most visually striking outsole constructions we’ve ever seen.
At long last after 20 years, Dikembe Mutombo’s fondly remembered 1993 signature adidas sneakers finally made a retro comeback, staying true to their OG form and colorway when they returned to shelves this summer.
Before his boss Kanye joined the adi Camp, Big Sean hit us with his second signature edition of the Pro Model. The “Hall of Fame” followed up on last year’s red pair with a murdered out look and a less limited distribution.
It doesn’t get much cleaner than these. The adidas Originals Stan Smith showed up in a quick 100 pair run for New York Fashion Week exclusively at Barney’s NY. Be on the lookout for a wider celebration of the timeless model in the year to come.
Remember when the Dunk Contest actually had big names in it? So does adidas: they brought back the very shoe that Kobe Bryant wore while soaring to a win back in 1997 during his stint as a member of the Three Stripes family.
This one was a no-brainer. After aiding greatly in the popularization of the Jeremy Scott x adidas aesthetic within the hip-hop world, A$AP Rocky finally teamed up with the tandem for a “Black Flag” edition of the JS Wings 2.0.
Before a new injury would derail Derrick Rose’s comeback campaign,”The Return” came to fruition and Chicago’s favorite son got a dynamic new shoe for the 2013 season with a bold front/black split design on the upper and Crazyquick tech down below.
You can always count on Sneaker Freaker when it comes to collabs. This go-around, they teamed up for the first time with adidas to help reintroduce the Torsion Integral with a speckled-up black/mint/white concoction.
It doesn’t have his name attached anymore, but this is a Kobe Bryant sneaker through and through. adidas revisits their more recent basketball heritage once again by reminding us of the Black Mamba’s early days as a signature sneaker endorser.