January 24, 2014 BY Aaron Kr. / 2
A lot has happened in the seven years since Ronnie Fieg’s first official foray into the sneaker design game. Over that span of time, he has built up his name and reputation as one of the most celebrated and influential designers in the industry, which has in turn led to the birth of his own store and brand and a wide variety of special footwear and apparel projects along the way. In an overcrowded market where each weekend offers up a seemingly never-ending supply of beloved retros, special editions and coveted collaborative projects, Ronnie has managed time and time again to create products that emerge from the pack and push their way into the spotlight.
It’s safe to say that every time a new RF-designed sneaker drops at Kith, it clears out on arrival, but it was only a matter of time before Fieg got a little creative and upped the ante with one of his launches. Never one to be satisfied with the status quo approach, last year he rolled out his “East Coast Project” with Asics – a two-shoe Gel Lyte III (plus apparel) collection that released through a standard NYC drop at Kith, but only after it got its own special Miami pop-up shop and boasted a launch event that drew some of the biggest names in the business down to South Beach in support.
Now in 2014 Ronnie is blazing trails again, this time across the Atlantic to Paris for last week’s Kith COA pop-up shop. Coinciding with Paris Fashion Week, the eye-popping retail space played home to a full Coat of Arms-inspired collection featuring a variety of collaborative apparel offerings and a dynamic duo of luxed-out Puma Disc Blazes as the main attraction. Fieg of course took on the Discs back in 2012 with his “Cove” edition, but this time really suped up the materials and construction and even went so far as to rework the shape of the shoe.
After a relatively quiet stretch for Puma, they’ve been making some noise as of late and this will no doubt be another big boost to their cause moving forward. For Ronnie Fieg, the Paris shop is another successful notch on his belt and the window for more projects with Puma and countless other brands is wide open. Upon his arrival back home to NYC, had a chance to ask Ronnie some questions about the COA project and more, so check it out in the pages ahead, as well as a detailed look at the Ronnie Fieg x Puma Disc Blaze “Coat of Arms” which is set to hit Kith NYC soon – more info coming later today.