April 10th, 2014 by John Kim
You don’t need to go much farther than Nike to get a straightforward example of what the essence of evolution is. Year after year, the designers at the Swoosh label continue to bring forward some of the most advanced basketball footwear designs, and the moment its primary brand competitors even begin to catch on what’s unfolding before the eyes of the consumers, Nike disrupts us (pleasantly) with something completely next-level. In 2012, Nike Basketball introduced the Elite Collection of footwear; in a landscape already dominated by the Beaverton brand, the debut of Elite sent the message that only from within could a better basketball sneaker be produced. With that said, the 2014 Elite Collection is a no-holds-barred design and innovation smorgasbord that will allow LeBron James, Kevin Durant, and Kobe Bryant to live out their sneaker fantasies. To put it briefly – LeBron, KD, and Kobe asked for it and Nike delivered, and in two days we’ll get to experience the fun for ourselves.
On Wednesday, we sat down with Nike Basketball Product Director Charles Williams – a Nike Inc. veteran of nearly two decades – to talk about the “Elite 3.0” Series and why it’s the best Elite Series of basketball footwear that the ambitious brand has ever put out. We also addressed a number of key topics, such as LeBron’s ability to wear the Elite 11, the surprising release schedule of the Kobe 9 Elite, the potential of new Elite models and signatures for the future, and much more. In addition to the info, you’ll get a first-hand look at some production samples and materials that you won’t see anywhere else except here. Without further ado, click below to read up on our discussion with the folks at Nike Basketball and mark your calendars for April 12th, May 9th, and June 6th as the “Team”, “Hero”, and “Gold” Collection will be up for grabs at select Nike Basketball retailers.
Many thanks to Charles Williams and Nike for giving us the opportunity to explore the Nike Elite Collection.