August 29, 2014 BY Aaron Kr. / 134
Jordan Brand’s Retro Remaster initiative is not just about using premium materials. It’s about refining the art of traditional shoe-making in a day and age when innovative (and more cost effective) materials and construction methods have become the norm in the footwear business. Knowing that their consumers are passionate and well educated about the sneakers they love, Jordan has answered the call for a higher grade of materials on their Retro releases, but their efforts reach far beyond just using better leathers.
Starting with the Spring 2015 season that will begin in January, all Air Jordan Retros will be crafted using a completely revamped construction process with an elaborate and intimate approach to the way these shoes are manufactured. Aside from just creating a more premium product, the idea is to refine the Retros to be as close as possible to the OGs in every way, from the way they look and feel, to the way they perform and respond to wear. Using original pairs to get each detail true to form, JB is setting out to recreate Tinker and Michael’s original vision for what these shoes should be.
Like the man on the Jumpman logo, his brand is always looking to get better. Being on top is no excuse for complacency and JB is committed to pushing themselves to continue to raise the bar. Last night, Jordan Brand invited a small group of media members to come see the results for ourselves as they unveiled the first batch of Remastered models, walked us through the process and goals of the new approach to Retro manufacturing, and unleashed the bombshell that the recently released “Sport Blue” Air Jordan III was the last colorway of the III that we’ll see for awhile as the brand plans to shelve the model the foreseeable future.
Jordan Brand’s VP Category Footwear Lead, David Schechter, Footwear Engineering Director, Michael Hochdoerffer, and Footwear Product Line Manager, Jeff Atienza walked us through the ins and outs of the remastering process from the conceptual goals to the final product. Continue on for a crash course on the Jordan Retro Remaster initiative where we’ll relay some of the key elements detailed during last night’s info session and give you some insight into the process, as well as a look at the upcoming colorways that are on their way to us next year.