Aside from the holy trinity that consists of Kanye West, Pharrell Williams, and NIGO, adidas also has the women’s market in a figurative headlock with British-based singer/songwriter Rita Ora. Her influence spans both stateside and abroad while only expanding, thanks to new music on the horizon as well as a few movie roles slated for 2015. Yet, the main component to the partnerships continued success is crafting creative, alluring and transcendent footwear, which the latest Rita Ora x adidas Originals Women’s Footwear Collection easily does. Featuring staples like the Superstar 80’s, Tech Super and the ZX 500, each model employs plush floral print in predominately blue and red tones as its centerpiece, followed by leather, suede and synthetic construction. White mids find placement throughout the collection along with tonal laces and Three Stripes branding. Browse the looks below and let us know what you think of this new direction from adidas.
Source: Cali Roots