May 21st, 2015 by John Kim
The online release of the red Yeezy 2s has a strong imprint in sneaker history – so much so that you probably remember what you were doing at the exact moment you heard of the news. That eventful Sunday afternoon will indeed be remembered forever as the most epic online sneaker release in history, and those who were late to the game only had the incredible imagery of Kanye’s Nike design to pine over. The timing of the release only added to the unpredictable nature of the release, because by that juncture rumors of Kanye jumping over to adidas were in full effect and his ties to the Beaverton brand were all but severed.
Despite what went down between Nike and Kanye, the third and final release of the Yeezy 2 would only add to Ye’s impressive sneaker resume. As it turns out Nike might have had plans to release the Red Yeezy 2 much earlier based on Shane Griffin, the visual designer who worked on the images three months before they finally released. We got in touch with Shane, the NYC-based designer who played a role in stopping the sneaker world in its tracks, so read our interview below.
Check out more of Shane’s work at www.shanegriffin.nyc.