October 21st, 2015 – what a day to remember. Nike finally unveiled the first-ever power-lacing Nike Mag sneaker that was first seen in Back To The Future II. In fact, it was the only outrageous fulfilled prophecy from a hypothetical future that also featured hoverboards (Lexus game close), outrageous apparel, and perhaps the most asinine of predictions – the Chicago Cubs winning the World Series. It all started with a tweet from Nike to Michael J. Fox on the evening of October 20th, and what followed was a handwritten letter from Mag designer Tinker Hatfield to the legendary actor and a first on-foot look on Fox’s feet right before his appearance on Jimmy Kimmel Live. Amidst all the events, it was confirmed that an actual release of the Nike Mag won’t happen until Spring 2016, and while it wasn’t stated explicitly, it appears that Nike will release the shoes through an auction format. The brand expects an even larger outcome than the $9.1 million that was garnered during the 2011 auctions, but that doesn’t necessarily confirm that more than 1,500 pairs were produced ; the hype and excitement around the actual self-lacing Mag shoes is incredibly high and will attract not only sneakerheads, but Back To The Future fanatics and general collectors with deep pockets.
Just announced via a Nike press release, the 2015 Nike Mag will release by auction only, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details for the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.