March 17th, 2016 by John Kim
The name Tiffany Beers is one you’ve most certainly heard of before. She’s got one of the coolest titles within Nike – Senior Innovator – and her job is to uplift shoes to unthinkable levels. She started her career in Plastics, working for the Rubbermaid company, and somehow ended up under the wing of Tinker Hatfield, the greatest footwear designer and innovator in history. Once a protege of Tinker’s, Tiffany will most certainly carry the brand to the future, and her vision from within the Innovation Kitchen is a big reason why Nike continues to shatter convention and bring some revolutionary products to the main stage.
As part of the Nike Innovation For Everybody event in New York City, Tiffany and Tinker were on hand to showcase the power-lacing Nike HyperAdapt 1.0, a self-lacing training shoe delivers every bit of performance and comfort that a Nike Training shoe does, but with the futuristic machinery that took years to develop. We had a chance to speak with Tiffany about the HyperAdapt 1.0, where the power-lacing Mag fits into all this, and what she thinks of Nike’s future. Read the full interview below.
The Nike HyperAdapt 1.0 releases this Holiday 2016 season exclusively to Nike+ members.