Under Armour Is Ready To Enter Lifestyle Footwear Category
Under Armour’s footwear division continues to grow with every Steph Curry step-back. While the basketball category has been bolstered by the back-to-back MVP’s cosign, there’s still something to be said about UA’s absence in everyday casual footwear. Now we’re getting word that a new Under Armour Lifestyle category is slated to be unveiled in the near future. Today we get a look at the first installment – an anonymous sock-like woven upper that fits right into today’s modern sneaker aesthetic with a unique outsole. Think a bolstered pair of the Nike Flyknit Racer. What do you think of Under Armour’s first lifestyle model? Let us know in the comments section below and we’ll keep you updated on more news regarding the upstart UA Lifestyle imprint right here on Sneaker News.
Source: Derek Curry