Nike, adidas, and Jordan are the three most important brands when it comes to sneaker culture. When it comes the running, they’re almost irrelevant. Over 2.5 million people ran half or full marathons over the last year and among those serious runners, the go-to brands aren’t the Swoosh, Jumpman (which barely has an imprint in running), or three stripes, but Brooks (the leader), ASICS (the runner-up), and Saucony (in third place). Those three brands make up over half the U.S. running shoe market, which brought in $3.2 billion last year.
Of that market share, Nike owns a respectable 9%, which brings them in as the fourth best running shoe brand among serious runners, while adidas isn’t much in the picture. This data isn’t a surprise in the running industry, but for those who rock kicks for fashion, this is a swift reminder that the footwear business is much, much larger than you think.
Source: fortune via Running USA
