January 3rd, 2017 by Patrick Johnson
Above: UA Curry 3 sold for over $30,000 at auction; proceeds went to charity for Oakland Ghost Ship fire victims
While Under Armour expects the UA Curry 3 to bounce back, there’s no doubt that the Nike Kyrie 3 is set to challenge the UA Curry 3 given the price point, sleek design, and the appeal of Kyrie’s game to a younger generation. Nike began capitalizing on this new rivalry after the Cleveland Cavaliers defeated the Golden State Warriors in last year’s NBA Finals. (For more on that read our How Nike Took Back The Basketball Spotlight In The NBA Finals feature).
Nike Basketball then released the LeBron and Kyrie “Championship Pack” – four NBA Finals-themed PE special edition duos that released in limited numbers to celebrate two of their brightest stars’ accomplishments. The Nike LeBron Soldier 10 garnered plenty of positive attention when compared to the past few LeBron signatures given the LeBron 11, 12, and 13’s bolstered Posite construction proved each of those models were difficult to wear off-the-court in an ever-growing fashion conscious society. Nike’s dedication to innovation pushed alternative lockdown support systems that weren’t reliant on lacing to expand its audience and its FlyEase initiative.