The Next Parley x adidas Collection Raises Awareness Of The Threat Of Coral Bleaching
adidas and Parley have joined forces yet again for footwear capsule designed to raise awareness one on one of the more pressing issues plaguing our oceans. The light blue colorway seen across the Ultra Boost 3.0, Ultra Boost Uncaged, and Ultra Boost X is inspired by coral bleaching, which is an ongoing crisis that threatens our waters. Furthermore, all three Ultra Boost models make use of 11 recycle plastic bottles on the Primeknit upper as well as on the webbing on the heel. All three shoes are equipped with an NFC chip, which allows consumers to learn more about the adidas x Parley partnership as well as the Parley A.I.R. strategy (“avoiding” plastic use, “intercepting” plastic waste”, and “redesigning” the plastic material).
adidas will release the latest Parley For The Oceans x adidas Boost Running Collection on June 8th in-store and online.
Parley x adidas Ultra Boost Collection
Release Date: June 8th, 2017
Style Code: CP9685 (Ultra Boost 3.0 Men’s)
Style Code: CP9841 (Ultra Boost 3.0 Women’s)
Style Code: CP9686 (Ultra Boost Uncaged)
Style Code: BY2707 (Ultra Boost X)