At times misunderstood, Cam has never shied away from the spotlight. Over the last 8 years, we’ve seen his creativity, originality and personality shine as he’s achieved major success at the most demanding position in professional sports while becoming an influential sports culture icon and fashion aficionado. His supreme talent, charm, flair for the dramatics, and million dollar smile have captured the world’s attention and he now heads into his 7th NFL season as one of the most recognizable faces in sports with the task of leading the Panthers franchise and Under Armour football to new heights.
With great power comes great responsibility and Cam doesn’t take that lightly as he’s shown an unwavering generosity to fans. After scoring a touchdown, it’s customary for Cam to handpick a lucky young fan to give the ball to. And his devotion to youth doesn’t stop there. It extends far beyond the field as he continues to serve and contribute greatly to his hometown community of Atlanta and the Charlotte community where he plays.
The debut UA C1N “Hometown” colorway takes inspiration from the swagger and fashion sense that the hip-hop hotbed had on Newton throughout his childhood. Cam’s connection to Atlanta is obvious as one of Cam’s friends and muses – rapper 2 Chainz – was in attendance at the launch event to perform and support the project.
A video Cam created with Under Armour shows him in his hometown telling the world, “Being from Atlanta has impacted my life in so many different ways. The way I think, the way I dress, the way I act, the swag that I bring on and off the field and just the trailblazing mentality. It’s all in the way I walk, I hope people see in the way I talk and I hope people are seeing it in the way I carry myself. There’s something different about a person from Atlanta and you already know by the type of swag that person represents.”
“Being from Atlanta has impacted my life in so many different ways.”
Set to debut on July 20th for $120, the C1N features the latest in Under Armour’s woven Threadborne technology with a lightweight slip-on construction perfect for casual implementation into any wardrobe.
At Cam’s shoe launch, Under Armour’s Senior VP of Global Brand Management Adrienne Lofton spoke about Cam, “There’s more that he can do for the culture, for the brand and for kids. Everybody that knows Cam knows that he lives for kids. He’s a mentor like we’ve never seen in our brand. Young men look up to him. Young men learn from him. Young men understand what can be because of him. He takes his team not just to the field but he takes his team to dinner. He talks to the boys about confidence and making sure they can be who they want to be on the field. The authenticity and the truth of Cam is just awesome. What’s awesome about Cam is he’s an entrepreneur, he thinks differently, he’s a creator.”
Fresh out of college, Under Armour was quick to sign the future superstar quarterback to an endorsement deal. He was drafted first overall by the Panthers and went on to win the 2011 Offensive Rookie of the Year in memorable Superman inspired ‘Super Cam’ cleats, which sent a message to the league that the kid had arrived and was here to stay. It only took a driven Cam two more seasons to lead the Panthers to a division title, and shortly after that, he spearheaded a 15-1 regular season campaign where he was named league MVP and was topped off with a Super Bowl appearance.
As Cam embarks on a new NFL season, he talks about telling his stories through his UA signature shoe, “I figure there’s no better person to tell the story than myself. They (Under Armour) gave me the opportunity to do that and it’s important because I’ve been an Under Armour athlete ever since Auburn University pretty much.” At the Atlanta event, Cam and UA unveiled 3 different colorways of the C1N. The all red “Hometown” colorway (available today, 7/20) paying homage to his roots in Atlanta, the Silver/Black/Blue “Chairman” colorway (releasing 9/8) honoring Cam’s love of ’50 swank and his hunger to make an impact in Charlotte and the Black/Gold “442” colorway (releasing 10/20) is inspired by his classic muscle car symbolizing his journey.
“To be honest I pride myself on being a trailblazer, a 1-of-1 kinda guy.”
Always one to improvise on the fly with creativity and precision, Cam was very hands-on to deliver his numerous inspirations in shoe form. Whether it be his hometown of Atlanta, his love of customized muscle cars, or his charismatic swagger, the future is as bright as the launch colorway of the C1N.
More important than any of Cam’s success, riches and fame is that he’s done everything his way. When asked about his personal style he says “To be honest I pride myself on being a trailblazer, a 1-of-1 kinda guy.”
The Under Armour C1N “Hometown” launches today, July 20th for $120 USD and will be followed by six more colorways throughout the year. Stay tuned for more right here on SneakerNews.com.