Kendrick Lamar confirms on Instagram that he his officially in a partnership with Nike. The Compton-based hip-hop artist, who was previously affiliated with Reebok, has been wearing the Nike Cortez during his sold-out DAMN Tour shows, but an official statement by the artist nor the brand has been made until now. With Nike giving the classic Cortez running classic a heavy marketing push, the timing of this partnership could not have come at a better time. Will a Kendrick Lamar x Nike Cortez collaboration quickly jump to the top of the list of best collaborations of the year?
Cortez. Since day one. #teamnike #TDE @nike @nikelosangeles
A post shared by Kendrick Lamar (@kendricklamar) on
—
Kendrick = Compton = Cortez. 🎥: @alecrecker
A post shared by Sneaker News (@sneakernews) on
