New Balance continues adding new colorways to the distinguished 990v4 silhouette that should keep consumers interested in one of the original dad shoes. Next up, is a “Faded Rose” colorway that covers the entirety of this sneaker’s upper that comes available in men’s sizing. A more vibrant pink dresses up the 990 branding on the lateral side of the sneaker and the tongue while its midfoot “N” logo ushers in a crisp white hue to match its midsole. Dubbed the “Pink Ribbon”, it joins a long list of NB products made to bring awareness to the Susan G. Komen foundation that spearheads the fights against breast cancer. Pairs are currently available at New Balance retailers the likes of Packer Shoes and NewBalance.com for $175 USD.
New Balance 990v4
Color: Faded Rose