Pharrell’s adidas BYW LVL X Releases On July 13th

World renowned hip-hop superstar and producer Pharrell continues to stake his claim for surpassing Kanye as the Three Stripe’s top celebrity endorser with another esteemed collection. Aptly dubbed the “Ambition” collection, Skateboard P lends his unmistakable design aesthetic to the vintage Crazy Boost You Wear silhouette that takes inspiration from the retro Feet You Wear series. Utilizing the design principals of the BYW legacy, the new BYW LVL X blends BOOST technology with adidas’ new podular construction to bring the wearer unmatched comfort while still creating a head-turning lifestyle model.

“The best things in life take time and are rarely perfect first time round,” Williams said. “There is something beautiful about that process, from the intangible to the tangible. I continue my basketball journey with adidas. The next step. The X phase.”

In customary Pharrell fashion, fans will have their choice between a black and a pink pair that boldly display the theme of this two-piece set “AMBITION” down the forefoot of each selection. Peep a detailed set of images for both of these brand new Pharrell BYW creations below and look forward to their limited release at adidas Originals locations on July 13th.

Update: The Pharrell x adidas Crazy BYW in black is available for pre-order on adidas.com, Use code “PCS18ADP” for discount.