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AL MVP Jose Altuve And New Balance Launch New Cleat Before All-Star Game

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Leading up to this year’s MLB ALL-Star Game, reigning American League MVP Jose Altuve, has teamed up with New Balance and Dreamville rapper, Bas, to introduce the world to the new 3000v4 cleat series. Utilizing a three-part video series, Bas helps tell the oft-heard tale of Altuve being told he is too small to be able to compete in The Show. Being named to his sixth All-Star Game as well as being a key factor in a World Series title run, the best second baseman in the league continues to prove his haters wrong. Functionally, the New Balance 3000v4 is the first on-field baseball cleat that utilize’s the brand’s newest Fresh Foam technology. Additional cushion and padding combined with a new cleat plate meant to make it feel like a running shoe on spikes makes this new NB Baseball offering one of the most comfortable cleats on the market. Centered around the phrase “Run The Noise”, the 3000v4 aims to help the world’s top baseball athletes alleviate outside noise, pressure, and distractions to focus on the task at hand. Check out the three-part series from Altuve and Bas below as well as a detailed set of images for the Astros-colored cleats.