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adidas Raises Breast Cancer Awareness With The Ultra Boost

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adidas’ trend-setting Ultra BOOST silhouette is set to bring awareness to the fight against breast cancer with an attractive black and pink selection. Boasting an aesthetic similar to cookies n’ cream-named offerings, this particular iteration’s focal point comes by way of different-colored pink hits on its heel cup and pink ribbon on its central heel stripe. An oft-preferred black BOOST unit brings a signature look to this selection that will keep it cleaner than the more prevalently used white unit.

Bringing awareness to good initiatives is nothing new for the Ultra BOOST, as it has been frequented in the brand’s Parley collaborations meant to preserve the world’s ocean waters. Grab an official look at this Shock Pink-equipped Ultra BOOST below and look forward to its release on September 1st.

adidas Ultra BOOST
Release Date: September 1, 2018
$180
Color: Cloud White/Core Black-Shock Pink

Style Code: BC0247

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