833397
Nike And Jordan Brand Own The Game At NBA All-Star Weekend

Nike And Jordan Brand Own The Game At NBA All-Star Weekend

By John Kim

It’s hard not to see Nike’s fingerprints all over the rock. As the NBA has grown massively over the years, the Swoosh has earned its part of the spotlight thanks to several endeavors in partnership with the league and the widely popular signature footwear for the NBA’s most valuable star assets. There’s no question that Nike’s participation has had a profound effect on the growing success of the NBA, while the hard facts say that 96% of ballers and fans wear Nike/Jordan, proving that the Swoosh and the Jumpman are very much an integral source of life in the basketball ecosystem.
 
 
During the past weekend in Charlotte where the NBA All-Star Game was hosted, Nike and Jordan provided an up close look at their latest innovations and cultural connections to hoops. The city’s locals and the game’s most devoted fans were treated with an impressive schedule of events completely free to the public, all while offering their latest developments in footwear such as the self-lacing Adapt BB and some collaborations with the most respected shops of the region.

Nike Owners Hq Recap Lead

The Owners HQ

  Charlotte, NC

If you didn’t visit the Owners HQ in Charlotte, then you don’t like NBA basketball. Nike and Jordan teamed up for The Owners HQ in Charlotte, NC, setting up shop at the massive The Mint Museum for a full throttle takeover of the space. From Thursday through All-Star Sunday, consumers were welcomed with an epic display of All-Star jerseys, a half-court with fully digitized screens, the Nike Adapt BB trialing center, a customization center, and much more. This location was a one-stop immersion into basketball, done in Nike/Jordan style.

  • Nike Owners Hq Recap 1

    Ballers go head to head The Owners HQ

  • Nike Owners Hq Recap 2

    Aleali May customizes jersey The Owners HQ

  • Nike Owners Hq Recap 3

    Consumers customize Charlotte gear The Owners HQ

  • Nike Owners Hq Recap 10

    Nike SNKRS The Owners HQ

  • Nike Owners Hq Recap 4

    QR code to unlock the special manual The Owners HQ

  • Nike Owners Hq Recap 5

    Snapchat workshop The Owners HQ

  • Nike Owners Hq Recap 6

    The Owners Gallery The Owners HQ

  • Nike Owners Hq Recap 7

    All-Star Jersey display The Owners HQ

  • Nike Owners Hq Recap 8

    Owners Lounge The Owners HQ

  • Nike Owners Hq Recap 9

    Adapt BB trial area The Owners HQ

Nike Athlete Appearances Recap Lead

All-Stars Take Over The City

  Charlotte, NC

Twenty-four of the NBA’s best players arrived in Charlotte to engage with the locals. The Owners HQ was the epicenter for many of the appearances, which included LeBron James being interviewed by Skye Katz and Giannis Antetokounmpo battling it out on NBA2K. There were other locations where fans got to meet their hoops idols, such as the House of Hoops Courtside pop-up right outside the stadium and at Social Status.

  • Nike Athlete Appearances Recap 1

    Giannis and a youngster battle it out on NBA2K

  • Nike Athlete Appearances Recap 2

    Kyle Kuzma meets the crowd at the Owners HQ

  • Nike Athlete Appearances Recap 3

    LeBron James chats with Skye Katz

  • Nike Athlete Appearances Recap 4

    Luca Doncic with Own The Game participants

  • Nike Athlete Appearances Recap 5

    Jayson Tatum at House of Hoops Courtside

  • Nike Athlete Appearances Recap 6

    Kevin Durant at the Owners Gallery

  • Nike Athlete Appearances Recap 7

    Kemba Walker greets local fans

  • Nike Athlete Appearances Recap 8

    Anthony Davis judges a dunk contest

  • Nike Athlete Appearances Recap 9

    Nikola Vucevic customizes a tee

  • Nike Athlete Appearances Recap 10

    Karl Anthony-Towns at the Snapchat workshop

Nike Social Status Recap Lead1

Be Social

  Social Status

Off the main drag, Nike and Jordan collaborated with local retailer Social Status to open some more events to the community. James Whitner, founder of the shop and the first recipient of the Air Jordan 4 “Wings”, opened the rear communal area of his shop for design workshops with The Shoe Surgeon, free haircuts for youths, and more. The House of DNA served as a storytelling hub for Nike’s key basketball innovations, a shrine to the Air Jordan VI, and even the SNKRS Pass pick-up location for the Air Jordan 6 collaboration. Fun fact: the house itself served as a temporary retail location while Social Status was going through renovations some time ago.

  • Nike Social Status Recap 11

    Michael Jordan and James Whitner

  • Nike Social Status Recap 1

    Social Status picks the best Air Jordan VI colorways

  • Nike Social Status Recap 2

    The Air Jordan 6 innovation wall

  • Nike Social Status Recap 3

    The House of DNA

  • Nike Social Status Recap 8

    ROKIT x Kyrie 5 release

  • Nike Social Status Recap 9

    The Social Status Crew

  • Nike Social Status Recap 10

    Air Jordan 6 NRG release

  • Nike Social Status Recap 4

    Blake Griffin and LaMarcus Aldridge

  • Nike Social Status Recap 5

    Free cuts!

  • Nike Social Status Recap 6

    Air Jordan 4 “Wings” presented to James Whitner

  • Nike Social Status Recap 7

    The Shoe Surgeon reveals his magic

Nike Black Sheep Recap Lead

A Sneakerhead Swarm

  Black Sheep Skate Shop

The crossover connection with hoops and skate was a strong plot-line throughout Nike’s efforts in Charlotte. Local skate-shop Black Sheep collaborated with the brand on an SB Dunk High release that nodded to the great Michael Jordan while adding some signature touches relevant to the city. The release drew massive lines to the point where local police forced the shop to employ a wristband release system to avoid any chaos. When it was all said and done, Black Sheep’s collaborative Dunk, their third overall, was one of the best sneaker drops of the entire weekend.

  • Nike Black Sheep Recap 5

    Fat Joe picks up the Black Hornet

  • Nike Black Sheep Recap 2

    Eager crowd awaits…

  • Nike Black Sheep Recap 3

    Stacks of special edition shop-exclusive boxes

  • Nike Black Sheep Recap 1

    Locals come through for the release

  • Nike Black Sheep Recap 6

    Sold out!

Nike Block Party Recap Lead

The Block Party

  Charlotte, NC

As a celebration for the local sneaker drops at Social Status and Black Sheep as well as the launch of the ROKIT x Kyrie 5, Nike opened up the Block Party at the corner of Central and Thomas. A massive jumbotron projected the gaming hub where event-goers hit the sticks on some NBA Live, while a full skate ramp with Black Sheep’s crew added to the energetic noise.

  • Nike Block Party Recap 1

    ROKIT x Nike Kyrie 5 skate ramp

  • Nike Block Party Recap 2

    Riding up the ROKIT backboard

  • Nike Block Party Recap 4

    NBA Live on the jumbotron

  • Nike Block Party Recap 3

    Air Jordan 1 “Turbo Green” on the ramp

Latest News

The Nike Air Max 1 Golf Receives A Total Orange Makeover

As golf remasters have taken seemingly every Air Jordan silhouette, Nike hasn’t turned down any opportunities to give their tentpole silos the same treatment. The...

by Matt Varga 12 hours
366

Nike Air Max 95 “Retro Logo” In Black/Volt Returns Holiday 2024

The Nike Air Max 95 could very well prove to be the most significant Air Max model of 2024 behind the new Air Max Dn....

by Andrew Rizzo 13 hours
830

Sunny Details Break Up The Nike Air Max 90 "Photon Dust"

While “Triple White” and “Triple Black” would be expectedly dominant if you thumbed through the Nike catalog, the sneaker giant has never shied away from...

by Matt Varga 13 hours
290
More News