Up Close With Heron Preston’s Nike By You Air Max 720/95 Design Options

As part of the continuing global celebration of Air Max, Nike has teamed up with four game-changing creatives to introduce some new visions of Air Max to the public. One of these individuals is NYC-based Heron Preston, who follows up his capsule collection from February for a unique direction around the Air Max 720. Hybridized with the iconic Air Max 95, this new fusion honors the new Max unit with a fully translucent upper made with the same “bubble” shell that has been a true hallmark of Nike’s worldwide Air Max movement. Nike has special design sessions with Heron scheduled for April 10th in Milan, so reserve a spot here and stay tuned for the global launch of the Nike By You Air Max 720/95 on April 15th through April 22nd.