Sneaker News Puma may have added another hefty notch in their ever fattening belt of strategic industry moves. This ‘gram posted by Usain Bolt, unquestionably their most prized athlete asset, features a group photo of what he simply calls the “Puma Family”, with a surprising inclusion of North Carolina-bred rapper J. Cole. Perhaps the recording artist was tapped for a performance for a company-wide event of some kind, but a similar photo posted by Italian long-jumper Gianmarco Tamberi leads us to believe that the German sportswear brand has indeed officially added the platinum selling artist to their roster of entertainers/influencers. With the massive success of Rihanna’s FENTY collection and creation The Weeknd’s XO capsule, J Cole could very well have his own signature shoe with the brand as we look forward to the Fall/Winter 2019 or even the Spring/Summer 2020 seasons, and if this rumored partnership is indeed official, expect an official announcement soon.
