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Shawn Yue’s MADNESS Crafts Two Of Their Own New Balance 990s

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Hong Kong actor, singer, and all-around multi-hyphenate continues to flesh out his love for fashion with his streetwear imprint MADNESS, bringing this sense of passion and angry emotions to the sensible uppers of the New Balance 990‘s lesser seen lifestyle alternate. Classic color blocking with luxe suede fabrications are, for the most part, par for the course while small colorful hits in sparing use add that extra dose of virility atop the two coinciding pairs: one a mix of deep olives with navy unders and the next a heritage interpretation of tonal grays. Aggressively molded sole units add intricacy in an execution unlike the commonly updated dad shoe classic while a special pack of laces further enhances the overall package. Arriving in twos, one opts for a print of the label’s slogan — “all work and no play makes you mad” — with the other coming adorned by hiking-influenced rope patterns, giving you the choice between color and verbal expression. Grab a peek at the two forthcoming colorways below and expect them to release on Madness’s webstore on April 22nd with a Beijing store drop slated for April 23rd.

MADNESS x New Balance M990MD2
Online Release Date: April 22nd, 2019
In-Store Release Date: April 23rd, 2019