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ALIFE And adidas Stock Their Imaginary Gift Shop With The Nizza Hi “Artist Proof”

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Teaming up with one another for the second time atop the Nizza Hi, streetwear imprint ALIFE and adidas are evoking interest from a crowd of sophistication, mirroring the aesthetics of art museums in a package themed as “Artist Proof.” Its base is largely traditional to its debut back in 1975, opting for a base of white canvas accented by hits of boldfaced black typography, which spell out the pair’s focal feature. Marking each pair along rear lateral face with “Alife®/Shop Art Museum” in a fashion almost parodical, the outers stand as a walking billboard for an establishment that does not exist; rather, it aims to call to the New York’s label hand in the constantly evolving downtown culture in which they inhabit. Each pair will also be numbered up to 400, adding a spin of exclusivity, though an accompany tee is there for those who seek consolation. Grab a detailed peek at the collaborative release below and find it rolling out to the brand’s online store and Rivington location on June 20th; a further release will then go down in Paris and their Japanese online division on June 22nd.

ALIFE x adidas Nizza Hi “Artist Proof”
Release Date: June 20th, 2019
Paris/Japan Release Date: June 22nd, 2019
Style Code: G27710