In the world of sneakers, two of the most universally recognized logos are Nike’s swoosh and Jordan Brand’s Jumpman. In the world of hip-hop, specifically as it relates to Chicago’s youth-driven rap scene, arguably no logo is as well-known as the “Lyrical Lemonade” carton that has appeared at the beginning of music videos for Juice WRLD and Famous Dex, among others. In 2013, Lyrical Lemonade began as a blog covering the emerging music scene in the Windy City, which included the likes of Chance the Rapper and Chief Keef. Since then, founder Cole Bennett has grown the blog into a multimedia company that boasts a 12 million subscriber count on YouTube and even a co-founded music festival (“Summer Smash”) catering to Chicago’s budding youth movement. Soon, Bennett and his hobby-turned-business will add “Jordan Brand collaboration” to their growing list of accolades with a colorful Aerospace 720.
While no stranger to collaborating with creative-types, a Jordan-backed Lyrical Lemonade sneaker may seem random, but the partnership makes perfect sense given that this year’s All-Star Weekend is heading to the midwest. Perhaps taking cues from a forthcoming Nike Air Max 97 and Air Flight 89, the futuristic silhouette opts for a cool blue similar to the stripes on Chicago’s flag for its uppers. At the heel, hits of purple, green, and yellow take over suede overlays and TPU molding, while also appearing on the Lyrical Lemonade cartoon decorating the right shoe’s tongue. Left shoes feature the blue-and-yellow carton logo on the tongue, while their insoles change up its color scheme to an alternative purple and yellow. Down below, plump Air-cushioning dons the primary blue hue, but translucent outsoles reveal more of Lyrical Lemonade’s signature color palette just underneath the wavy traction.
No official release information is yet known for this pair, but a drop in mid-February to coincide with All-Star Weekend in Chicago is a possibility. Until then, grab an in-depth look at this Jordan Aerospace 720 below and keep it locked here for more updates.
UPDATED February 3rd, 2020: The Lyrical Lemonade x Jordan Aerospace 720 will drop on February 16th with a price tag of $210 USD.
Lyrical Lemonade x Jordan Aerospace 720
Release Date: February 16th, 2020
Style Code: CZ2993-400
Make sure to follow @kicksfinder for live tweets during the release date.
Where to Buy
- Nike10am ET