Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
New Balance To Re-issue The 480 Model With The Help Of Kawhi Leonard And JOLLY RANCHER
Following a well-received revival of one of its archival basketball models with the help of Aimé Leon Dore, New Balance is turning to Kawhi Leonard...
The adidas ZX 5000 Visits The University Of Miami As Part Of A-ZX Series
As part of its A-ZX Series, adidas has tapped global collaborators the likes of Juventus F.C. and LEGO for special editions of some of its...
The Mandalorian Gets His Own adidas NMD R1
It’s almost been a year since the world fell in love with (and memed) Baby Yoda, or, as he’s officially referred to in Star Wars‘...
Jam Master Jay Honored In Latest Run DMC x adidas Superstar
Before 2020 officially began, adidas announced that the start of the new decade would be huge for its beloved Superstar silhouette. Since then, the classic...
Converse Celebrates Bugs Bunny’s 80th Anniversary On October 27th
The phrase “Saturday morning cartoons” evokes varying memories contingent on a number of external influences. Yet, the likelihood of the last word in said phrase...
The Second Vans x MoMA Collection Includes Art By Munch, Pollock, Popova And Ringgold
In September, Vans and the Museum of Modern Art (MoMA) brought Salvador Dalí, Claude Monet and Vasily Kandinsky’s art to footwear and apparel form. On...
Ninja’s First adidas ZX Torsion Collaboration Releases On October 14th
Tyler “Ninja” Blevins released his first footwear collaboration with adidas on the last day of 2019. Since then, the online personality has switched back over...
Exclusive Look At The PSG x Air Jordan 4
Paris Saint-Germain F.C. (PSG) and NIKE, Inc. are no strangers, having previously collaborated on a footwear and apparel capsule. And while Neymar Jr., who served...