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EBAY LAUNCHES AUTHENTICITY GUARANTEE The marketplace trusted by the sneaker community teams with SneakerCon for new authentication program

Whether you’re in the market for the latest hot release every weekend, or on a focused hunt for that extremely obscure and rare piece (and the older members of the sneaker community can definitely relate to this practice), eBay has always been a prime destination for sneakers. There is no competition when it comes to the sheer variety and the potential to snag a sweet deal, and its reputation as one of the OG and pioneering marketplaces for sneakers and other collectibles can’t be ignored. So, considering the modern way of buying and selling shoes, you may be asking yourself a series of questions. How can I be sure sneakers from eBay are authentic? Is it safe to sell sought after sneakers on eBay? Truth is, it always has been.

With the launch of eBay’s new Authenticity Guarantee program, buying and selling sneakers has never been safer and easier. eBay is now offering proof of authentication (in the form of an NFC-enabled tag) for select footwear in partnership with Sneaker Con as its third-party authenticator, adding a key level of security to the buying process and added ease to the selling process at the hands of a true authority in sneaker authentication.



Professional Authentication

A team of independent authenticators meticulously inspects your item before sending it to the buyer, so you’re protected.


Verified Returns

If the buyer returns your item, the authenticators inspect it before sending it back to you.


No Cost to You

eBay covers all costs of the authentication process.



Buyer chooses an eligible item (look for the blue Authenticity Guarantee checkmark) and pays


Shoes are shipped by the seller to an authentication center and undergo a rigorous multi-point inspection by Sneaker Con


Authentic shoes receive an eBay Authenticity Guarantee tag


Seller gets paid out; shoes are shipped to the buyer

The eBay Authenticity Guarantee tag is attached to sneakers once they have been verified as authentic. The tag is fastened to the sneaker and activated with eBay’s digital stamp of authenticity and customized with sneaker details. You can view the authenticity report of each sneaker by holding your NFC enabled device near the tag.

Sell your sneakers with confidence.

Sell your sneakers with confidence.

As you can see, the buying and selling process is quick, easy, and most importantly, secure. eBay already had the variety when it comes to sneakers, and with the added protection of eBay’s new Authenticity Guarantee program, you can rest assured that you’re buying only the legit goods. What’s more, is that eBay’s Authenticity Guarantee offers returns if the seller of that item allows. The secure verified returns process also ensures that the return is as smooth as the purchase.

As this program is just beginning, eBay’s Authenticity Guarantee program applies to select brand new Air Jordans and Yeezys priced at $200 or more. That means that at the very least, you can find the latest Air Jordan 1s, Yeezy 350s, and others on eBay. The company plans to then expand the authentication program to select new Nike and adidas models priced at $100 and above, which covers a large portion of the market. In 2021, eBay will expand to all collectible sneakers, both new and used, priced above $100.

So there you have it. With eBay’s Authenticity Guarantee, you can buy with ease, sell with ease, and do it all under one umbrella. And if you’re willing to do some sneaker hunting, what’s the wait? Shop the latest Air Jordans and Yeezys now on eBay.

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