London brand “Always Do What You Should Do” is set to debut its first ever footwear collaboration, joining forces with adidas to present a playful take on the iconic Superstar. The co-designed iteration draws from ADWYSD’s roots in skating and surfing culture, as well as the brand’s commitment to inclusivity, fun, and just having a good time in general.
A synthetic leather upper preps the adidas Superstar for any number of outdoor activities, complete with a reflective heel tab that hosts the trefoil logo in green. The Always “@” logo introduces itself prominently on the pair’s skate-friendly, puffy tongue, then repeats on two sets of oversized laces in purple and green coloring. Even more brand callbacks appear underfoot, the left sole displaying a map of New Zealand (where the brand originated) while the right sole boasts a stamp reading “Tell Your Friends You Love Them” in true ADWYSD fashion.
The always x adidas Superstar will see its first release on February 17th at alwaysdowhatyoushoulddo.com, soon followed by a wider adidas.com drop on February 24th. In the meantime, enjoy detailed images below.
WHERE TO BUY
Always x adidas Superstar ADV
US 02/24/2024 Saturday
| Retailer | Time | Shipping | Release type | Status | Reminder | |
|---|---|---|---|---|---|---|
| adidas US | 10:00 | North America Only | Standard | Check Site | - |
