Andrew Rizzo Updated November 20th, 2024: The HIDDEN NY x ASICS GEL-Venture 6 Shield releases on November 22nd, dropping alongside a full co-branded apparel collection. The online release will first drop for members at 12 PM EST, before the launch goes wide to the public at 3 PM EST.
A launch down the road via ASICS remains possible, but is unconfirmed as of writing; note that their last collab on the GEL-NYC dropped via retail partners after HIDDENppf.com, but not ASICS.com. While we await further info, you can catch campaign images of everything on offer just ahead.
WHERE TO BUY
HIDDEN.NY x ASICS GEL-Venture 6 Shield
US 11/22/2024 Friday
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| Retailer | Release type | Status |
|---|---|---|
| HIDDEN.NY | Standard | Check Site |
After an initial release at ComplexCon, the HIDDEN NY ASICS GEL-Venture 6 Shield “White Wasabi” has been fully unveiled, thanks to previous collaborator @jwstudios. In the gallery recapping all of the HIDDEN x ASICS ventures from the past (including his own), the customs artist shared detailed shots of the two brands’ latest, revealing the gradient treatment on the Tiger Stripes logo and an entirely neutral base outside of it.
Information on a wider release for this pair is still unclear. In the meantime, check out the new images included ahead.
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- HIDDEN NY x ASICS GEL-Venture @jwstudios
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- HIDDEN NY x ASICS GEL-Venture @jwstudios
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- HIDDEN NY x ASICS GEL-Venture @jwstudios
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- HIDDEN NY x ASICS GEL-Venture @jwstudios
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- HIDDEN NY x ASICS GEL-Venture @jwstudios
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- HIDDEN NY x ASICS GEL-Venture @jwstudios
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- HIDDEN NY x ASICS GEL-Venture @jwstudios
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- HIDDEN NY x ASICS GEL-Venture @jwstudios
Original article published November 13th, 2024: HIDDEN NY’s ascension from Instagram moodboard to full-on clothing brand will be studied one day. Images of concept collaborations turned into the real thing when HIDDEN linked with Salomon for its first official sneaker project in 2022, and now two years later, the ambiguous New York imprint has also developed a working relationship with ASICS. In the wake of the HIDDEN GEL-NYC from earlier this year, a sneaker of the year candidate by general consensus, HIDDEN is ready to debut its next ASICS collab at ComplexCon in Las Vegas.
The model in question is the GEL-Venture 6 Shield; a trail running shoe touted for “urban explorers” in an embodiment of the ongoing gorpcore trend. The brand teased the collaboration on Instagram back in April 2024, showing only a portion of the shoe while fielding questions about upcoming product. Eyes are first drawn to the quarter overlay, taken in a compelling “Wasabi” teal shade. The rest of the shoe comes in white and silver, with reflective hits dispersed throughout. Of course, official images could reveal additional details when they arrive.
The GEL-Venture 6 Shield isn’t nearly as mainstream as the GEL-NYC, but that’s the point. Off the success of their first effort, the power behind HIDDEN NY x ASICS is likely strong enough to draw eyes to an under-the-radar model, as is often the case when it comes to A-list collaborators.
HIDDEN NY’s GEL-Venture 6 Shield debuts at ComplexCon in Las Vegas (November 16th-17th) before releasing broadly via HIDDEN NY and ASICS channels on a later date. Know that this page as well as our Sneaker Release Dates hub will be kept current as new information comes in.
In related news, check out the glow in the dark Salehe Bembury Crocs also dropping at ComplexCon.
