Author Archives: John Kim

“The Ten” By Virgil Abloh Proves That Nike Is Doing What No Other Brand Can

September 7, 2017 BY / 3.11 / 5

In New York City and London, Nike and Virgil Abloh have embarked on “OFF CAMPUS”, a temporary space with the sole ambition of inspiring and educating the youth. While product will be available for purchase, that almost becomes an afterthought. The true prize is the creative stimula...Read More

Jordan Brand Unveils The Air Jordan 32 Jordan Brand Unveils The Air Jordan 32

August 29, 2017 BY / 4.51 / 5

The storied Air Jordan legacy is renowned for its obsession to detail and the seamless delivery of innovation and style. Time and time again, Jordan Brand designers have delivered the message that a high-performance basketball shoe can be equally effective in its beauty, and back in 1987 that ...Read More

Why Nike, adidas, Under Armour, or Jordan Brand Should Sign Lonzo Ball Immediately

July 17, 2017 BY / 3.09 / 5

Lonzo Ball is achieving the big spotlight in all the right ways. Not only is he tearing it up in Summer League, he’s sending a message to the big four brands that he’s ready to re-open negotations – only it’s clear that gaining his services will require a richer compens...Read More

 eBay Marketplace Logo "adidas Yeezy 350 v2 Semi Frozen Yellow" "B37572"
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What To Expect From Lonzo Ball’s Sneaker “Free Agency”

July 14, 2017 BY / 4.11 / 5

If Lavar Ball has taught his son anything over the last few months, it’s to do whatever it takes to get a response out of anyone listening. Lonzo’s methods have certainly been much quieter than those of his father, and he’s going about it in the right way – by playing i...Read More

Retail Pioneer colette Paris To Close Its Doors In December

July 12, 2017 BY / 1.55 / 5

One of the most influential boutique retail shops in history is closing its doors this December after twenty years. colette made this sudden announcement earlier today, citing founder ...Read More

Why Nike Should Sign Conor McGregor

July 7, 2017 BY / 3.89 / 5

Celebrity endorsement deals with shoe brands matter so much more in this day and age. While athletes are the ones putting the right shoes to work, it’s the singers, actors, and general influencers that seem to make the deeper cuts when it comes to pitching products to the masses. Only re...Read More

Ernest Kim On How Got Started, Nike REACT, And More

June 20, 2017 BY / 4.03 / 5

Ernest Kim needs no introduction, but we’ll go ahead and do it anyway because the man is simply deserving. Known as “Professor K”, Ernest started one of the earliest sneaker sites called, the only source for in-depth reviews of basketball footwear and sneakers ...Read More

How LaVar Ball Screwed His Son Lonzo Out Of Millions Of Dollars

April 28, 2017 BY / 4.27 / 5

There’s an old saying – “there’s no such thing as bad publicity”. That phrase has evolved over time, as news and headlines get disseminated far quicker in the digital age, with opinions forming just as quickly. LaVar Ball, father to Lonzo and two other sons, has been relentless i...Read More

Nike, adidas, and Under Armour Not Interested In Signing Lonzo Ball

April 28, 2017 BY / 4.29 / 5

Lonzo Ball may be one of the most talked about pro prospects in sports history, but in this day an age, there is such thing as bad publicity. While Lonzo has stayed relatively quiet and let his hoops do the talking, father Lavar has made him and his sons the butt of many jokes thanks to his ou...Read More

Tobie Hatfield And Nike Ease Challenge Winner Brett Drake Discuss Design Innovation & More Tobie Hatfield And Nike Ease Challenge Winner Brett Drake Discuss Design Innovation & More

April 25, 2017 BY / 3.33 / 5

For decades, Nike has flexed its innovative muscles through performance footwear. Some view their shoes as wearable art, while others depend on their products solely for performance use. What every Nike product has in common is that they were created to serve a real purpose, and for decades th...Read More


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