adidas

adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.

With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company’s first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens’ record-breaking performance at the global competition brought adidas attention, the brand hadn’t yet found its identity; the spikes didn’t feature the brand’s now-signature 3-Stripes logo. (adidas acquired this branding from Finland’s Karhu in 1952.)

The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.

Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto’s Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé’s IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others ensured adidas remained the global behemoth it has been for decades.

Throughout 2024, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD‘s Jerry Lorenzo to drive the creative and business strategy of its basketball category, culminating in the release of the Fear of God Athletics adidas Basketball 1, a shoe set for plenty of releases as the year draws on. It’s also been a banner year for adidas Basketball in terms of their signature athletes, with the German giant releasing Anthony Edwards’ AE1 & James Harden Vol. 8, while continuing a push for the Trae Young 3 and D.O.N. Issue #5.

Scroll below for the latest release dates and information on what adidas has in store for this year.

adidas

Extra Butter’s Battle Royale-Inspired adidas Consortium Cup Rivalry Is Coming Soon

Long known for their movie-minded attitude towards sneaker collabs, Extra Butter is linking up with adidas to bring turn-of-the-century Japanese cinema to the adidas Consortium...

By Matt Varga February 21, 2024
578

Where To Buy The adidas Harden Vol 8 “Pioneer”

The adidas Harden Vol 8 “Pioneer” is officially releasing on adidas.com on March 1st, 2024 for $160. The shoes will be available at 3am ET...

By Matt Varga February 20, 2024
2775

Where To Buy The adidas Harden Vol 8 “Sculpt”

The adidas Harden Vol 8 “Sculpt” officially releases on February 23rd for $160. The shoes will be available on adidas.com and select retailers below. With...

By Sneaker News February 20, 2024
3371

Edison Chen’s Ripple-Soled Clot Superstar Is Dropping On February 23rd

Edison Chen’s Clot label famously ended its long-time partnership with Nike in 2023, opening new doors to a brand new plane of opportunity with adidas...

By Sneaker News February 20, 2024
2195

Detailed Look At The Fear Of God Athletics adidas Basketball 1 “Indiana”

adidas Basketball recently announced a Fear Of God Athletics-designed NCAA capsule made for the Indiana Hoosiers and Miami Hurricanes. This collection features newly designed jerseys...

By Sneaker News February 18, 2024
3344

adidas Unveils The Dame 9 At All-Star Weekend

Updated February 19th, 2024: Damian Lillard won both the Kobe Bryant All-Star Game MVP award as well as the 3pt Contest. However, Lillard did not...

By Sneaker News February 16, 2024
19269

Table Tennis adidas Shoes From The 70’s Resurface

The adidas Tischtennis is back. Introduced in the late 70’s as a table tennis interpretation of the Stan Smith, the Tischtennis arrived at a time...

By Andrew Rizzo February 16, 2024
2478

adidas Basketball Signs Overtime Elite Athletes To NIL Deals

Just a couple weeks after ringing in their partnerships with an HBCU adidas Basketball collection, adidas is continuing their momentum by announcing deals with four...

By Matt Varga February 16, 2024
1160

Skate And Surf Brand “Always Do What You Should Do” Takes On The adidas Superstar

London brand “Always Do What You Should Do” is set to debut its first ever footwear collaboration, joining forces with adidas to present a playful...

By Andrew Rizzo February 16, 2024
2179