Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently on its 38th signature model, aptly named the Jordan 38, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – has enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or parts of sets (i.e. “Defining Moments Pack,” “Countdown Pack,”) and collections (i.e. Bin 23). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether or not they feature “NIKE” and “NIKE AIR” branding like their inaugural pairs or “JORDAN” and Jumpman logos. Nevertheless, the line is alive and well, having helped its subsidiary achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Over the past 38 years, the Air Jordan range has hosted high-profile collaborations with UNDEFEATED and Supreme, among others. In recent years, collaborative efforts have garnered unprecedented attention. These include pairs co-created with Virgil Abloh’s OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Air Jordan Restock! Red Cement 4s, Gratitude 11s, Cherry 12s, And More

A massive Air Jordan Retro restock is available now on Nike. Currently, the Red Cement 4s, Gratitude 11s, Cherry 12s, Palomino 1s, and Chicago 2s...

By Sneaker News March 5, 2024
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Vintage Accents Animate The Air Jordan 1 Low SE “Flight”

Rich as it may be, Michael Jordan’s history has been thoroughly mined in his sneaker line some two decades after his (final) retirement. Luckily for...

By Matt Varga March 4, 2024
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The Air Jordan 1 Mid “Flight” Celebrates Retro Mascots

Jordan Brand continues its embrace of vintage treatments with the arrival of the women’s Jordan 1 Mid SE “Flight.” Unlike recent retro-inspired drops that have...

By Andrew Rizzo March 4, 2024
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AVAILABLE NOW: Air Jordan 9 Golf “Cool Grey”

Updated March 15th, 2024: The Air Jordan 9 Golf “Cool Grey” is available now from nike.com for $230. See official purchase links below to secure...

By Matt Varga March 4, 2024
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The Air Jordan 1 Retro High OG “Team Red” Releases May 25th

March is upon us, marking the third and final month of the Spring 2024 season. While we have a month full of Jordan releases on...

By Sneaker News March 3, 2024
3872

Air Jordan 12 “Phantom” Set To Release In December

Jordan Brand’s got a heavy load of sneakers dropping at the end of 2024, and based on our Holiday 2024 preview, it might be one...

By Sneaker News February 29, 2024
3518

A Ma Maniére x Air Jordan 4 Releasing In Two Colorways This September

A Ma Maniére was reported to release both an Air Jordan 3 and Air Jordan 4 collaboration this year. The good news? They’re delivering two...

By Sneaker News February 29, 2024
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Every Air Jordan Retro Dropping In March 2024

Tax refund season is upon us, which means sneaker brands have saved up their best releases for the early Spring. If you’ve been itching to...

By Sneaker News February 29, 2024
22576

First Look At The Travis Scott x Air Jordan 1 Low OG SP “Olive”

Updated March 11th, 2024: A first look at the Travis Scott x Air Jordan 1 Low OG SP “Olive” has been revealed by @knowing_kicks. This...

By Sneaker News February 28, 2024
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