Asics

ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more.

ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).

As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition ASICS GEL-Kayano line have caught on as genuine standouts in a crowded field.

In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.

Asics

The ASICS GEL-Lyte V Dresses Up In “Pepper/Black”

The ASICS GEL-Lyte V continues to march on as one of the most iconic tentpole models for the Japanese imprint. With their transition from frequent...

By Matt Varga March 10, 2024
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The ASICS GEL-Lyte V “White Sage” Dresses For Spring

The ASICS GEL-Lyte V continues to wear upgraded, spring-ready makeup ahead of the warmer month to come, now touching down in subdued “White Sage/Slate Grey”...

By Andrew Rizzo March 9, 2024
641

The ASICS GEL-Terrain Treks On In “Birch”

ASICS keeps adding to its selection of GEL-Terrain offerings, now unveiling another clean look by way of a new “Birch” colorway. The Japanese brand appears...

By Andrew Rizzo March 9, 2024
294

The ASICS GEL-Lyte III “Seal Grey/Dark Pewter” Takes On A Hazy Mix

The GEL-Lyte III was probably the ASICS’ most renowned model a few years ago, but recent trends have propelled lines like the GEL-Kayano and GEL-NYC...

By Andrew Rizzo March 7, 2024
641

The Newest ASICS GEL-Lyte III Recaptures The Contrast Toe

Though other models like the ASICS GEL-NYC or GEL-Kayano have surpassed it as the collab model de jour for the Japanese brand, it’s hard to...

By Matt Varga March 7, 2024
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ASICS Just Dropped The GEL-Kayano 14 In “Seal Grey”

Take one look at the ASICS website and you’ll find that most inline GEL-Kayano 14 colorways are all but sold out. That’s a huge anomaly...

By Andrew Rizzo March 6, 2024
645

This Distressed ASICS GEL-Kayano 14 Emanates The Aging Statue Of Liberty

Perhaps sliding in a bit after the peak of “pre-distressed” sneaker discourse, ASICS is adding to the trend nevertheless. The “Pure Gold/Cold Moss” GEL-Kayano 14...

By Matt Varga March 6, 2024
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“Seal Grey” Takes Over The ASICS GEL-TERRAIN

The initial announcement of the ASICS GEL-TERRAIN came at the very end of 2023, an early look at the brand new addition to the ASICS...

By Matt Varga March 1, 2024
350

AVAILABLE NOW: ASICS GEL-Kayano 14 “Malachite Green”

The ASICS GEL-Kayano 14 “Malachite Green” just dropped on asics.com in both men’s and women’s sizing. Green/reflective ASICS shoes have proven to be among the...

By Sneaker News February 26, 2024
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