Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The PLEASURES x Reebok “Not Guilty” Collection Highlights Inequities In The Cannabis Industry
PLEASURES and Reebok are joining forces to highlight an important cause on 4/20; systematic inequities in cannabis industry. The initiative stems from Reebok’s “Human Rights...
Kid Super Elevates The PUMA Velophasis With “Nu” Details
The abstract world of Kid Super is most well known through their in-line clothing releases, but out of all sneaker giants, PUMA is the one...
Kith And Columbia Go Hiking; Debut Three Collaborative Footwear Pieces
The transformation of KITH from streetwear outpost to true lifestyle brand has been a comprehensive shift. While sneakerheads still most vividly remember their ASICS work,...
Maha Dreams Up An adidas Samba And Samoa In Elegant Green Shades
Contemporary sneakers are “in” and Maha Amsterdam has distinguished itself as top source for simple, elegant footwear for women. Naturally, the brand’s first adidas collaboration...
Alexis Sablone Reveals Her Nike SB Dunk Low Collaboration
Alexis Sablone broke ground for women skaters across the globe, joining the super-exclusive an admittedly all-too-small group of women who are signature shoe athletes in...
Matthew M. Williams Is Ready To Deliver The Nike MMW TRD Run 6
While the brands Matthew M. Williams have varied in the time since, his relationship with Nike has been a constant since 2019. Last adding an...
atmos Teases An adidas Predator Mundial Collaboration
The collaborative history of atmos and adidas is one of the more reliable ones in modern footwear. Dropping at least two shared efforts annually for...
Awake NY’s Jordan Air Ship PE Dropping In Europe On April 13th
Though they’ve been a mover in the footwear space for years, Awake NY experienced their biggest moment yet earlier this year with the launch of...
Where To Buy The HIDDEN NY x ASICS GEL-NYC
Following a pop-up and initial release through HIDDEN NY channels, the HIDDEN NY x ASICS GEL-NYC is set drop globally on April 12th. European retailers...