Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos Brings Tokyo “Twilight” To The adidas adiStar Cushion 3
KITH, Pharrell, KoRn, and the Teenage Mutant Turtles (see the adidas Superstar “Splinter” and adidas Superstar “Shredder.”) adidas has recruited all of those imprints and...
WTAPS And HOKA Bring Surplus Aesthetic To The Anacapa GTX And Ora Luxe Slide
Since its founding in 1997, Tetsu Nishiyama’s WTAPS has conveyed its ongoing fascination with military garb, rarely deviating from on-field tones of olive greens, dark...
HYMNE & Reebok Announce Their First Collaboration On The Classic Nylon and Club C
Since courting Pyer Moss founder Kerby Jean-Raymond, Reebok has worn plain their appreciation for the experimental side of the industry. Through that relationship is no...
CNCPTS Brings Sneaker Elements To This Sperry “Dusk To Dawn” Pack
No better than the world’s foremost sneaker boutiques to bring the right colors and materials to a collaboration to truly make them pop. CNCPTS has...
Available Now: SpongeBob Crocs Collection
Cartoons x Crocs continues to be an ultra-reliable formula (formuoli?) for the Colorado company. Naruto Crocs have stolen the show in the first half of...
Travis Scott x Air Jordan 1 Low OG SP “Pink Pack” Cancelled
Updated August 27th, 2024: The Travis Scott x Air Jordan 1 Low OG SP “Pink Pack” will not release in 2025. Despite earlier reports stating...
Sporty & Rich Brings Colorful & Clean To The adidas Handball Spezial
Whether you are sporty and/or rich, Emily Oberg’s brand has wide appeal. Rarely going outside the bounds of comfortable and essential, Sporty & Rich has...
Shredder Joins The Ninja Turtles x adidas Superstar Collection
It’s only fitting that the primary antagonist of the Teenage Mutant Ninja Turtles universe joins in on the Shelltoe fun. First launched in March with...
Caroline Hu’s Debut Collection With adidas Originals Launches Exclusively At Juice
Caroline Hu is one of the fastest rising stars in the fashion industry, earning awards and broad consumer recognition for the design of her romantic,...