Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Maharishi‘s Reebok LT Court Hemp Releases October 28th
Maharishi and Reebok aren’t strangers to one another, but the Hardy Blechman-founded imprint has yet to boast the expansive collaborative roster of other partners of...
SMILEY And Reebok Unveil The Final Installments Of Their 50th Anniversary Collection
In honor of the icon’s 50th Anniversary, SMILEY teamed up with Reebok for an expansive collaborative offering. And following the partnership’s debut back in April,...
The Maison Margiela x Reebok Instapump Fury “Memory Of” Returns In Two OG Colorways
Thanks to the efforts of Maison Margiela, we’ve witnessed many of Reebok’s classics shined through a high fashion lens. And following quite a few experimental...
Capcom’s Street Fighter II Champion Edition Welcomes The Reebok Shaq Attaq
Shaquille O’neal and Street Fighter II are quite alike in they they both revolutionized their respective fields. Shaq redefined the meaning of dominance, while Capcom’s...
Reebok Collaborates With Nao Serati In Celebration Of South African Pride Month
Dominated by its historic connection to the hardwood, Reebok has continued to implore a bevy of Iverson-endorsed silhouettes throughout the year whilst expanding its roster...
Panini America And Reebok Merge The Sneaker World And Card Culture With “Prizm” Collection
The game of basketball holds a multitude of cultural avenues that stem from the hardwood. Music, art, high-heat kicks and fashion continue to influence the...
Brain Dead Covers The Reebok Shaqnosis In Moss-Like Suede
Despite a strong focus on Allen Iverson’s first signature model, Reebok has recently turned to Shaquille O’Neal’s iconic Shaqnosis silhouette in celebration of its basketball...
Panini And Reebok Kick Off Forthcoming Collaboration With A 1-Of-100 Question For Friends & Family
The sneaker community and the basketball card community share a lot of similarities. Both industries really began to grow from the 1980s, each breeding a...
LQQK Studio’s First Reebok Collab Reimagines The Classic Leather Two Ways
Since their founding in 2010, LQQK Studio — which originally started out as a print shop — has worked with designers, artists, and creatives across...