White Sneakers

The white sneaker is considered to be the ultimate casual pair of shoes. It meshes well with any outfit, has absolutely no seasonal boundary, and is unmatched when it comes to “crispness”; donning a fresh pair of white kicks leaves the outfitter feeling anew.

Historically, the most iconic casual/athletic shoes were predominantly white, with minute touches of a secondary color. Shoes like the Nike Cortez, adidas Superstar, and Reebok Classic all made their marks by employing a white colourway with a colored logo, while some shoes are best known for an entirely white-on-white colourway, like the Nike Air Force 1, one of Nike’s highest selling model+colourway combinations in history.

The white sneaker has permeated itself into formal dress as well; celebrities like Justin Timberlake and 50-Cent have attended awards shows and other black-tie gatherings with a pair of white kicks on their feet. While certainly not a replacement for dress shoes, the all-white sneaker displays its versatility.

Over the past decade, the use of vibrant colors has been a popular method of design. Nike iD allows you customize your own favorite pair with neon colors, adicolor takes a colorful route in their original footwear and apparel, and other big-name manufacturers have developed a penchant for colorizing. But despite the growing popularity of multi-colored kicks, the white sneaker still remains atop the heap, as the easy-going and refreshing nature of the white sneaker simply cannot be beat.