Nike Basketball All-Star 2011 Footwear Showcase @ The Vault LA

January 31st, 2011 by | 14 comments


IMG 4619 Nike Basketball All Star 2011 Footwear Showcase @ The Vault LA

As you may already know, this year’s NBA All-Star Weekend festivities will be held in Los Angeles, so to celebrate, Nike will be releasing a slew of All-Star footwear inspired by the upcoming event’s home city. Yesterday at The Vault outside of Staples Center, Nike held a media showcase to flaunt some of the new goodies that we’ll be seeing in a few weeks during 2011 All-Star action. The collection has been split into three different sub-sections, each one honoring a different section of the LA area. For each of the three regions, there will be a Zoom Kobe VI and two Hyperfuse Lows featuring color schemes and special logos and LA branding inspired by the respective identity of the three subjects – Hollywood, East LA and Orange County.

In addition to a display of the shoes spread throughout The Vault, there was also a Q&A session hosted by Kevin Frazier designed to provide a more in-depth understanding of the ideas behind the collection. Nike designer Erick Goto, an LA native and the man behind these eye-catching new colorways, was brought onstage to give those in attendance a behind the scenes account of how the project came to be and exactly what the inspiration was for each color scheme – like the beautiful orange sunset graphic that graces the Orange County Zoom Kobe VI and the 3-D nod to Hollywood that appears on both the Kobe VI and two accompanying Hyperfuse Lows. Continue reading for a detailed look at the upcoming Nike Basketball All-Star 2011 collection and keep an eye out for the rest of the shoes either at or hitting retailers during the next few weeks.

IMG 4623 Nike Basketball All Star 2011 Footwear Showcase @ The Vault LA

IMG 4614 Nike Basketball All Star 2011 Footwear Showcase @ The Vault LA

IMG 4621 Nike Basketball All Star 2011 Footwear Showcase @ The Vault LA

IMG 4318 Nike Basketball All Star 2011 Footwear Showcase @ The Vault LA

IMG 4563 Nike Basketball All Star 2011 Footwear Showcase @ The Vault LA

IMG 4492 Nike Basketball All Star 2011 Footwear Showcase @ The Vault LA

IMG 4430 Nike Basketball All Star 2011 Footwear Showcase @ The Vault LA

IMG 4501 Nike Basketball All Star 2011 Footwear Showcase @ The Vault LA

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