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Nike Free Flyknit “Live Knitting” Billboard in Shanghai

August 6, 2013 BY / 6

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Wieden + Kennedy and Nike have done it again, thinking up an incredible way to present one of the Swoosh’s newest and most exciting designs to the public. That would be the Nike Free Flyknit, a sneaker that’s currently under construction on a massive billboard out in Shanghai. As you can see, the beginning stages of the installation feature a bare foot, one that’s currently being knitted all over by suspended workers in an effort to communicate the sneaker’s sock like quality. Continue reading for some photos from the “Live Knitting” billboard out in Shanghai and give us a heads up in the comments if you’ve had the chance to run in a pair of these sneaks just yet.

















Photos: Freshness Mag

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Filed under: Events Nike Flyknit

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6 comments
henkabooleans
henkabooleans

what a clever idea!  one for the ronky ponky books thats for sure.

obiz9
obiz9

sweet...at least they are rocking nike gear...probably worth more than their pay though

JFresh_136
JFresh_136

That's cool, but yeah, wonder how much they're getting paid...

npt
npt

nike paying these guys 10c an hour too

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