August 6, 2013 BY Brendan Dunne / 6
Wieden + Kennedy and Nike have done it again, thinking up an incredible way to present one of the Swoosh’s newest and most exciting designs to the public. That would be the Nike Free Flyknit, a sneaker that’s currently under construction on a massive billboard out in Shanghai. As you can see, the beginning stages of the installation feature a bare foot, one that’s currently being knitted all over by suspended workers in an effort to communicate the sneaker’s sock like quality. Continue reading for some photos from the “Live Knitting” billboard out in Shanghai and give us a heads up in the comments if you’ve had the chance to run in a pair of these sneaks just yet.
Photos: Freshness Mag