Nike LeBrons: Five Years into the Petrie Era

August 26, 2013 BY / 20

BRANDING


With each new signature shoe, designers attempt to convey certain storytelling elements with colors, special details and especially branding. In the case of the Nike LeBron line, an even greater amount of subtext can be read into the logos and personal touches to bring LeBron’s triumphant saga to life. The LeBron VII was the first and only Petrie designed shoe to be worn by LeBron as a member of the Cleveland Cavaliers and the last to feature his classic L23 logo. Following that season, the eventual “decision” left Nike unsure about where LeBron would be playing and what number he’d be wearing next season, so the LeBron 8 was created with no real LeBron logo, instead using the King James lion graphic on the tongue and his signature on the heel to provide the requisite personal nods.


With the unveiling of the LeBron 9, a new logo was finally introduced – a simple, but effective stretched-out “LJ” with a crown above it. The new Nike LeBron logo appeared on the heel of the 9, as well as on the laces, but it wasn’t until the celebratory LeBron X that it was placed front and center on the tongue label, accentuated by a diamond textured finish and accompanied by a large gemstone-carved lion head lace lock sitting right below it. The LJ logo is back again for the LeBron XI, this time protruding from the tongue in an eye-catching engraved metallic makeup complemented by an embroidered “XI” logo featured above it on the tongue loop.


20 comments
ErnMJDisney13
ErnMJDisney13

I Love All the Lebrons! The X's are My 1st Lebrons Ever!!! I've got 5 X's 2 in Mid-Cuts, and 3 in Low-Cuts!!! In the Mid-Cut Version, I got The Volt/Pure Platinum & Miami Dolphins Version Atomic Teal/Total Orange. In The Lows, I got Bright Citrus/Hyper Blue/Blackened Blue, Sprite Version Violet Force/Volt/Sport Turquoise/White, & Raspberry Red/Black/Blueprint/Flash Lime. I'm Looking to scoop up at least 2 or 3 mid-cuts in the XI's!!!  

newsouth912
newsouth912

if the 11s feel anything similar to the Xs, then I'll be scooping a few pairs

OG83
OG83

I was still holding out on the 8's, but I did like those. 9's and 10'a are so good on the court, so comfortable.

sneakaninjaz
sneakaninjaz

GREAT article.... people need to remember its a basketball shoe first. They are too concerned with style. You want style then stick with cracked up Jordans. This is coming from someone who is not a Lebron fan!

tejapulavarthi
tejapulavarthi

Those r not the Lebron x bred those r the pressure, Breds r different

BillyRazzoR
BillyRazzoR

7, 8, 9, 10 are the best LeBron's while 11 are the worst... 

sneakaninjaz
sneakaninjaz

@BillyRazzoR the worst looking? because performance wise the 11s are actually the best. Most comfortable and light. Great shoe!

boogieblind
boogieblind

This just shows how the Lebrons got uglier over time. The 7s and 8s look so much better than the new Lebrons imo.

Kev Loco
Kev Loco

Damn! Looking at this Heat lineup the 8s are the best out of the other models

davidjiang2626
davidjiang2626

LbJ kEeP uP tHe gOoD wOrK yOu SoUlD bE tHe NeXt MJ

Da_Real_Big_Infinite
Da_Real_Big_Infinite

NO1 WILL BE DA NEXT MJ.... Mike was 6 fa 6 in his finals appearances & has 6 final MVPs... So get off dat Lebron is gonna b better then Mike shit

DimeBagOfSwoosh
DimeBagOfSwoosh

Style-wise, the 7's and 8's are my favorite lebrons. I dig the old school meets new school look. And they still performed well. But I appreciate them most for their balance in design.

Didn't care too much for the 9's, still don't now. The Elites kinda cleaned up the silhouette a little bit, but it still hadn't fully grown on me one hundred percent.

10's are a little better, but I don't really go out of my way to get them though. They do have some cool technology though.

11's are a little "out there", man. Personally, I usually prefer "less is more" designs, but someway, somehow, I kinda think these have potential. I'm kinda drawn to them because the position of the swoosh reminds me of one of my all time favorite shoes, the Nike Air Shake Ndstrukt.

JohnnyBurke2
JohnnyBurke2

the 10 would have been the perfect shoe to come after the 8. the nine doesnt really fit in with the lebron series it kinda looks cheap

JFresh_136
JFresh_136

Went downhill after the 8s. Before that was weak, now it's happening again... Call me old school but the simpler the better IMO.

Longstroke
Longstroke

Let's keep it real, because LeBron is who he is, then is presently the best basketball player on the planet, physically fit, strong, then constantly improving, a hyena could design his shoes, and LeBron will make them look good. All Nike is doing, is capitalizing on his visibility. Now with their, Nike, raising the prices of LeBron's shoes, all while using low grade materials, I think that it is an insult to everyone to make it seem as if this guy Jason Petrie is doing something special, while designing these shoes.

Jetlifitsuks2bu
Jetlifitsuks2bu

I loved the 7's, they favored the jordan 11's to me. it had everything for me appeal off and on court and the comfort. I like all of them really , I would love the 1 and my favorite LBJ shoe of all time is the 4. I really need those n my life

chrisbone123
chrisbone123

Style wise

7 and 8 are Classics.

10 are close behind.

11's look like a killer Ballin shoe, not the same off the court appeal though.

Gusto
Gusto

7's and 8's. Keep the rest of that trash. Ol buddy needs to be replaced already

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