FILA Launches Microsite

The various hard hitting models helping out in FILA’s return have hopefully caught up the youngsters on the brand’s rich heritage. Now that they’ve got the attention of sneakerheads they’re ready to give back with a new microsite that aims to tell the stories of some of the independent retailers and individuals who embody the fierce spirit of the Italian sportswear brand. First up is a video interview with Frank of Wish ATL and a quick profile on Jay Shells, maker of those rap quote road signs. Continue reading for a couple quick glimpses from the newly launched site and then check out the new Fila Showcase site for yourself.