November 13, 2013 BY Aaron Kr. / 3
Since we launched SN Select, we’ve talked to a wide variety of folks in the industry about the merits of a good concept and how important it can be in raising a shoe’s overall desirability. Nearly everyone has agreed that design is paramount and good product is good product regardless of the backstory, but it also can’t be denied that a compelling inspiration can create an invaluable aura of intrigue around a release. Granted, they’re not all winners and we’ve gotten to a point where it seems like many collab concepts come off forced and contrived, but for every handful of those, there are still some very worthy offerings coming our way where it all comes together in harmony and fits like a glove.
In the case of Burn Rubber’s latest team-up with New Balance, a boxing glove would actually be more specific, as their take on the New Balance 577 model pays tribute to the city of Detroit and its rich boxing heritage. The shop has made a habit of pulling inspiration from their hometown and surroundings on most of their collaborative footwear endeavors and that unbreakable sense of pride has shined through in everything they’ve done. And maybe it’s that organic feel and sincere approach that have made each Burn Rubber project a success, with these influences and themes clearly coming out of a real place of love and not just another gimmicky plot to muster hype.
Burn Rubber once again reps their city and its long and storied boxing roots, more specifically honoring one of Detroit’s most iconic figures, Joe Louis, and the tale of how he got his start in the sport. Legend goes that Joe gave up his violin lessons to begin training at the local boxing gym, but he kept carrying around his gloves in the violin case because his mother would not have been happy about the decision. So to bring their 577 story further to life, Burn Rubber really went the extra mile by having limited edition run of co-branded violin cases made up to replicate what Joe’s might have looked like.
Through a luxurious combination of era-inspired colors and premium materials, Burn Rubber’s NB 577 ably manages to cover both requisite bases by providing a visual accompaniment worthy of its revered source of inspiration. Following a special friends and family launch event being held at the store the night before, the shoe is set to release to the public this Saturday, November 16th at 12am EST at Shop.BurnRubberDetroit.com. Before they hit the shelves, you can get the inside scoop as Rick Williams and Ro Spit of Burn Rubber fill us in on the story behind the shoe, their history with New Balance, and more, so continue on for the full interview and a detailed gallery of images.