December 11, 2013 BY Aaron Kr. / 30
When it comes to collaborative efforts, Cali retailer BAIT has been as prolific as anyone over the last few months. After a slow start to the year, they unleashed a barrage of special projects to finish out 2013 with a bang. A few months after their Bruce Lee-honoring Onitsuka Tiger box set, they returned with their “Snake” edition of the Reebok Question in early August. From there it was on to the widely acclaimed “Phantom Lagoons” Gel Saga followed by another Onitsuka Tiger co-collab with Akomplice, and then the Vegan-friendly “CruelWorld” Saucony Shadow Original last month.
Now with the year coming to a close, BAIT still has a last bit of firepower up their sleeves as they introduce a new Asics capsule that will kick off this month and then expand into the early part of 2014. Known as the BASICS program, Bait and Asics have teamed up for a three-pronged Gel Lyte III collection that will fuse together traditional sneaker design components with some lesser explored materials and graphic concepts to create some bold, but very wearable new looks for the legendary silhouette.