Forever Ahead Of Its Time: The Reebok Insta Pump Fury Returns in 2014
It has become increasingly common to read the Reebok Insta Pump Fury described as ‘futuristic’, especially for its age. This is less of a trend and more of a case of “If the shoe fits . . . ” much like the Pump Fury’s own enduring popularity. Rarely has a new runner come along and succeeded to this extent by thoroughly dismissing conventional thinking in favor of such a radical new approach. The Pump Fury embodies that spirit of rebellion so strongly connected with the early to mid 1990s. It is both a time capsule piece and a design whose sci-fi appeal has arguably yet to be surpassed two decades after the debut.
With Reebok Classics about to celebrate the 20th anniversary with the OG colorway followed by nearly thirty more for 2014, the Sneaker News staff decided to explore some of the details that make the Insta Pump Fury such a standout for two decades. Let’s take a moment to examine what makes this particular running shoe so special, and stay tuned for the official re-launch of this icon this Friday, January 31st.
Glad I hoarded my collection a few years back off the clearance racks. All this hype will make it hard to scoop a pair. Hope I'm wrong so I can get some more.