May 14th, 2013 by Brendan Dunne
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Are you ready for the next iteration of the adidas BOOST technology? Set to carry the torch for the design is the adidas adiZero Adios BOOST, which will be in stores come October 1st. The model actually already had a limited rollout of sorts, as there were pairs up for grabs at the recent Boston Marahton. The design here ups the breathabability beyond that of the baseline BOOST model, outfitted the upper with a ventilated treatment. Continue reading to see some official shots of the mesh laden, BOOST-enhanced model and let us know in the comments if you like how the adidas adiZero Adios BOOST is shaping up.
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April 4th, 2013 by John K.
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adidas Running looks to celebrate 25 years as the official footwear and apparel supplier for the Boston Marathon with the new adidas Boost Boston Marathon Collection. All three footwear models – the adidas Energy Boost, adidas adiZero adios Boost, and adidas adiStar Boost – feature the revolutionary adidas Boost foam supporting an incredibly lightweight and breathable upper for an amazing package of high-octane performance thanks to the energy return system. All three footwear models will be available beginning on Friday, April 12th exclusively at the Boston Marathon Expo at the John B. Hynes Convention Center and on adidas.com, so continue on for more release and product info below.
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February 27th, 2013 by John K.
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Ready or not – adidas is coming. Today marks the official retail launch of the all-new adidas Boost technology, arriving in the form of the sleek Running shoe design called the adidas Energy Boost.The midsole features the incredible Boost foam, comprised of of several thousand mini foam balls fused together to form an incredibly featherweight solid that provides maximum energy return. Retailing at $150, the adidas Energy Boost is available now at adidas in the Black colorway we showed you as well as this energetic Vivid Red/Neon colorway, so enjoy this detailed gallery and join in on the latest bit of footwear innovation by copping a pair of the adidas Energy Boost right now directly from the adidas online store.
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February 22nd, 2013 by John K.
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Last week adidas unveiled the all-new Boost technology during their Innovation Day in New York City, presenting the world with a revolutionary new foam material that is, as they claim, better in every way than the current EVA foam used across the industry. The first model to implement this new material is the adidas Energy Boost, which features the foam on the midsole to give the shoe incredible bounce and most importantly, energy return. It’s not exactly one solid piece, but a bunch of tiny foam balls pressed together to form one mold – thus the ‘bumpy’ exterior of the midsole. adidas will launch the adidas Energy Boosy on February 27th, but it appears that retailer CaliRoots has their stock already on hand, so check out the gallery below and let us know what you think about this new technology.
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February 14th, 2013 by John K.
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On Wednesday morning, adidas held “Innovation Day”, unveiling the all-new Boost cushioning technology while giving us a sneak peek into the future of adidas Running innovation. It started with the presentation of Boost material, which is as light and durable as EVA Foam (used by over 90% of the footwear industry) and will be used in future adidas Running models like the adidas energyboost, which will release later this month. Other innovations such as “Springblade”, which features a completely foamless midsole, was also previewed. Attending the event were two of the greatest names in the sport of running - Yohan Blake and Haile Gebrselassie. We’ve got a recap video of the day’s events as well as some exclusive photos so check it out below and stay tuned for the February 27th launch of the next big thing in Running – adidas Boost.
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February 13th, 2013 by John K.
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Can the game be changed? One brand certainly believes so. This morning, adidas hosted a global media event in New York City to unveil adidas Boost – an entirely new cushioning system that maximizes energy return with a newly engineered material called Boost. Over 90% of the industry uses EVA Foam for cushioning, but adidas has created something lighter and softer that kicks back equal amounts of force so no energy is wasted. adidas’ new running segment called Energy Running will feature BOOST and will be used through its future running products through 2015 at the very least. Continue reading for a detailed gallery of the adidas Energy Boost below and stay tuned for a global release on February 27th.
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