Being a sneakerhead involves expressing oneself as set apart from the masses through wearing and/or collecting designs that are either rare or otherwise attention-grabbing. It also means that you’ve got some serious budgeting to do most weekends to determine which pairs to grab; might that passion extend into choosing a practical and affordable automobile? Toyota is banking on that overlap, as this new ‘Shoes 80-20′ ad offers the latest example of sneakerhead culture working its way into the mainstream. We can’t help but notice a significant lean toward adidas as ‘James’ sorts through his selections for the day, although some may have spotted his icy Space Jams in his good ‘ol Container Store box; will our SoCal readers who recognize Basement 818 in the closing shot confirm that Three Stripes are what’s hot in La-La Land? Let us know when you’re on the other side watching the video and stick with Sneaker News for the latest standout sneaker commercials.
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