Sneakerology 101 x Reebok Reverse Jam
If you were torn between going to a few different colleges and you found out that one of them offered a class on sneakers, it might make that decision a little easier for you. It so happens that Pittsburgh’s Carnegie Mellon University has a class called Sneakerology 101 that explores various aspects of sneaker culture like sneaker history, marketing, production and more. People are starting to take notice of this forum for higher sneaker education, and now Reebok has become the first company to step up and do a collaboration shoe with Sneakerology 101.
The Reebok Reverse Jam has received a scholarly new makeover with several classroom-inspired elements used in the design. A Slate Nubuck upper serves as the blackboard, with yellow accents representing the chalk and a Wool Felt tongue as the eraser. Additional red accents on the outsole and laces are a nod to Carnegie Mellon’s school colors. The class logo appears on the upper section of the heel with additional Sneakerology 101 shout-outs printed all over the plaid insoles. Fittingly, 101 pairs of these kicks will be available at the Kicksburgh public event that the class has organized for April 15th. Proceeds from the Sneakerology 101 Reebok Reverse Jam will go to the Hill House Association, a local non-profit group that provides educational youth programs in the Pittsburgh area. via Hypebeast.
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