Collaboration

Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.

On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.

In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.

Collaboration

Lionel Messi Brings His Golden Pedigree To The adidas Samba

In the wake of Messi’s move to Inter Miami last year, adidas has emerged as a main benefactor. Sporting both a sponsorship of the MLS...

By Matt Varga June 12, 2024
375

First Look At The Salehe Bembury x New Balance 530

Following the earlier leaks, Salehe Bembury has officially revealed a first look at his upcoming New Balance 530 collaboration. Though his work on the Crocs...

By Matt Varga June 12, 2024
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Advisory Board Crystals Is Dropping A Merrell Hydro Moc Collab

These aren’t the same Merrells you grew up with. The Indiana-based outdoor sneaker supplier has evolved so far beyond the realm of “dad shoes” in...

By Andrew Rizzo June 12, 2024
306

Dover Street Market Arranges An All-Black Nike Zoom Vomero 5

Throughout its history of footwear collaborations, Dover Street Market’s rigid adherence to its all-black-everything look has been met with mixed results. With some silhouettes, the...

By Sneaker News June 11, 2024
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atmos Revisits Glow In The Dark Snake Skin On Latest adidas Superstar Collaboration

Japanese sneaker boutique atmos and adidas linked up on a collaborative “Glow In The Dark Snake” adidas Superstar in 2014, and now ten years later,...

By Andrew Rizzo June 11, 2024
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JENNIE Of Blackpink Debuts The CLOT x adidas Gazelle

CLOT broke up with Nike and formed a new partnership with adidas Originals last year, marking a huge shift for the renowned sneaker industry player....

By Andrew Rizzo June 11, 2024
2423

Nicole McLaughlin And HOKA Revisit The Mafate THREE2 With Summer-Ready Colors

Nicole McLaughlin, one of the influential faces of the DIY movement that has shaped the apparel and footwear customization scene over the last decade, is...

By Sneaker News June 11, 2024
443

JJJJound Officially Reveals Their adidas Samba “Mesa”

The masters of minimal and drab are ready to deliver the third iteration of the JJJJound adidas Samba, arriving in a brand new selection of...

By John Kim June 10, 2024
5111

Supreme And Vans Say “Fuck ‘Em”

Supreme has been dishing out middle fingers to the sneaker/fashion industry for years, and their latest Vans collaboration stays true to that disruptive ethos. The...

By Andrew Rizzo June 10, 2024
1129