What Happens When Nike Lets Seven Collaborators Share The Same Stage?
As the FIFA World Cup 2026 approaches, Nike is building a global creative network, uniting communities during a time where trophies will have them at odds. The brand's Universe of Fo...
By John Kim
Still Building: Nigel Sylvester Levels Up With His "Brick After Brick"..
For the first time ever, the biggest cultural needle-mover in the Jordan Brand family might not be a basketball player, musician, or designer. Actually, scratch that. He does make music...
By Andrew Rizzo
Nike Unveils The Sabrina 4 Signature Shoe
When Nike Basketball introduced Sabrina Ionescu’s first signature shoe, the goal was clear: build a performance model that matched one of the most precise and relentless guards in...
By John Kim
From Midnight Skate Sessions In Paris to a Global Launch: The Rise of ..
In the north of Paris, long after most storefronts had shut their lights, Bram would head into the streets wearing what looked like a pair of Frankensteined skate shoes. They were Nike ...
By John Kim
Built Like the ’90s: The A'ja Wilson's Nike A’Two Rewrites The Sig..
Second signature shoes usually refine what worked the first time. They sharpen lines, tweak proportions and follow a predictable evolutionary arc. The Nike A'Two does something else. Ra...
By John Kim
Dashawn Jordan Shouts Out His Day Ones For Making His First Nike SB Du..
Dashawn Jordan’s school lunch table was cooler than yours. He’s too humble to say that, but we can. After becoming part of the Nike SB fabric as a young teen, Dashawn would ...
By Andrew Rizzo