Puma Launches Hybrid Cushioning With The Rocket

Puma Launches Hybrid Cushioning With The Rocket

Over the last few years, PUMA has made major splashes to position themselves as a true force in the industry. They recently launched PUMA Hoops with top-flight NBA rookies while naming ...

By Sneaker News
On Air, On Fire

On Air, On Fire

Nike Air is not a shoe. It’s the genesis of my footwear obsession. It’s my Air Jordan. It didn’t really catch my attention until 1993/1994 when the walls of shoe stores were lined...

By John Kim
Consumers Were The All-Stars At Nike's Makers Of The Game HQ

Consumers Were The All-Stars At Nike's Makers Of The Game HQ

All-Star Weekend is like Disney Land for basketball and sneaker fans. It's where the cream of the NBA crop convenes once a year, attracting droves of fans from across the globe to parti...

By John Kim
The Design Process Behind The adidas Harden Vol. 2

The Design Process Behind The adidas Harden Vol. 2

  Edited by John Kim   James Harden’s on-court game is all about changing direction quickly and staying light on his feet. With an offensive arsenal that includes a paral...

By Ben Felderstein
Designing The Nike PG 2 For The NBA's Video Game Obsessed Superstar

Designing The Nike PG 2 For The NBA's Video Game Obsessed Superstar

Paul George is much more relatable than you think. He hails from an ordinary town north of Los Angeles, ensconced between two noise-cancelling giant national forests that preserve the h...

By John Kim
The New Balance 574 Re-emerges In Iconic Grey Colorway For Friends And Family Package

The New Balance 574 Re-emerges In Iconic Grey Colorway For Friends And..

Adopted by both the performance running world and the fashion saavy alike, the 574 was inarguably one of the most versatile sneakers of its time. Today, it belongs in the exclusive club...

By Sneaker News