New Balance is an American footwear company based in Boston, Massachusetts. Founded in 1906, New Balance is known for its comfortable, high-quality sneakers. Among them, the New Balance 990 and New Balance 574 have been popular in the lifestyle and running categories. With manufacturing in both the U.S. and U.K., New Balance has enjoyed special collaborations with Concepts, Ronnie Fieg and Aimé Leon Dore, among others. Recent years has seen New Balance's widespread popularity sky-rocket thanks to the “dad shoe” trend. NBA Champion Kawhi Leonard, who signed to the brand in 2018, has brought New Balance further attention, especially in the performance-basketball space.
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