New Balance

New Balance (also known simply as NB) is an American sportswear company based in Boston, Massachusetts. Founded in 1906 by English-born William J. Riley, the brand is known for its comfortable, high-quality products.

Over the past 115 years, the North American institution has made its shoes in both the U.S. (Massachusetts, Maine) and U.K. (England). Since its origins as a company specializing in arch supports, the brand has enjoyed widespread popularity among runners, which began with the New Balance Trackster, the first-ever running shoe with rippled soles (1961), and continued well into the subsequent decades thanks to the New Balance 320 (1976); New Balance 990 (1982); and New Balance 1500 (1993), among others. (President Bill Clinton famously wore the pair during his presidency, which led to high sales of the model.)

Several popular New Balance shoes are rooted in performance-needs, but they’ve also gained popularity within the lifestyle space. Special collaborations with Concepts, Ronnie Fieg and Aimé Leon Dore have helped it gain footing within highly sought-after sneaker collections.

Recent years have seen the Boston-based manufacturer’s widespread popularity sky-rocket thanks to the “dad” shoe trend. In 2020, the Steve Jobs-approved New Balance 992 from 2006 experienced its first retro run since 2010. New propositions like the New Balance 327 – which debuted April 2020 in collaboration with Casablanca – have quickly garnered praise for their equal-parts heritage and modern design.

Elsewhere, NBA Champion Kawhi Leonard, who signed to the brand in 2018, has brought the company further attention, especially in the performance-basketball space. Leonard’s own signature shoe – the KAWHI – launched Fall 2020. Leonard’s sneaker has been succeeded by the Jamal Murray-endorsed TWO WXY, but much more attention had been payed to NB’s vintage basketball shoes. With the help of Aimé Leon Dore’s Teddy Santis, who was appointed Creative Director of Made in USA in April 2021, the New Balance 550 has become extremely popular.

Away from sportswear, the North American company has supported Covid-19 relief efforts with general-use face masks and footwear for healthcare workers.

New Balance

Andrew Reynolds’ Next New Balance Numeric 480 Colorway Arrives July 29th

Andrew Reynolds, one of the most recognized names in skateboarding, became the face of New Balance Numeric the moment he put pen to paper on...

By Andrew Rizzo 2 hours

The New Balance 9060 “Sparrow” Is Available Now

When the New Balance 9060 was first introduced in 2022 via a Joe Freshgoods collaboration, the sneaker world was in a much different place. It...

By Matt Varga 7 hours

The New Balance 1906U Gets Covered In Dusk Purple

As upcoming collaborations with Concepts and The Whitaker Group further introduce consumers to the New Balance 1906U, the “utilitarian” version of the extraordinarily popular 1906...

By Andrew Rizzo July 18, 2024

New Balance Unveils Paris Exclusive MADE In USA Footwear Drops

New Balance is ready to make its presence known in Paris during the upcoming Olympics Games with a one-time-only MADE In USA capsule launch at...

By Sneaker News July 18, 2024

The Deconstructed New Balance 1906A Comes Coated In Grey

New Balance found a hit in the 2002R “Refined Future” pack in the early 2020s, capturing deconstructed and tech-runner aesthetics in one stroke to much...

By Andrew Rizzo July 16, 2024

The Aimé Leon Dore x New Balance 990v4 “Olive” Releases In 2024

Teddy Santis continues to influence New Balance’s Made In USA product line by way of both broad seasonal collections and Aimé Leon Dore exclusives. As...

By Andrew Rizzo July 15, 2024

Made In England New Balance 1500 Takes To Luxe All-Green Suede

Stateside, it’s hard to go a full day without spotting the New Balance 1906R, New Balance 550 or New Balance 9060, a three-headed dragon of...

By Matt Varga July 15, 2024

New Balance Adds Oxidized Soles To This Darkened 2002R

While some sneakerheads have grown tired of pre-aged midsoles since the trend took off a couple years back, New Balance’s methods have been largely praised....

By Andrew Rizzo July 14, 2024

The New Balance 2002R “Black/Magnet” Is Available Now

Part of the reason the New Balance 2002R was able to grab the cultural purchase it did in the past few years is its standout...

By Matt Varga July 13, 2024